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Copyright 2009 IHLPro, Inc.
IHLPro, Inc.
Website Development

Independent Contractor Training

You're here because you want to make some money. So are we. The thing you will find is that we won't pay for ineffective no results type of people. On the other hand we will pay very handsomely for effective smart workers AND we will keep paying them more and more (not less and less) over time for the same amount of work. It's all up to you.

Unlike many sales positions, what we do is HIGHLY desirable to most small and medium size businesses. It is easy to sell and quick to present. All you have to do is ask if someone already has a website or not. If not, show them a simple page that shows what they are losing locally by not having one. Give them a few ideas of how they can use it without having to make or manage it themselves and ask if they're interested. It's that simple.

First download the IC Presentation Kit (click here) and The Independent Contractor Agreement . Once you decide to work with us, complete and mail the Independent Contractor Agreement to us at:

IHLPro, Inc.
1340 W. Lambert Rd., #84
La Habra, CA 90631

The demonstration website you will use is:
http://website.ihlpro.com

MAKE SURE YOU READ THIS ENTIRE PAGE!

What We Provide

We are providing a beneficial service to small businesses and individuals who can benefit from having an Internet presence (website). We charge a fee for this service. We believe the fees are reasonable and affordable by most potential clients. Why? Because we’ve done the research to find out how much such service usually costs.

There are free websites out there for the finding, but this is how they work. Anyone can download the page as is, but if a person doesn’t know how to change the coding, edit the content or replace the images, the charge for a “unique” modification of the existing selected website ranges from $400 to $7,000 or more. Now if a person can do their own editing, they still have to find and select a web host that will place their website on their server and make it available to the Internet. These range from free if you’re willing to have others put their ads on your web pages to $1,000 per month for fully managed websites. In the process, you have to learn how to use the specific servers your site will be on, how to use Cpanels (control panels) at the host to get your site to accept e-mail, do links, handle databases, use ftp online control, run shopping software or any other task you want. There is a cost for these services.

Of course, if you want to buy a computer, hook it up to the Internet, run it 24/7 and do all this on your own, you don’t really need us. We’re for the person that can’t or doesn’t want to do all this for themselves and can’t afford to pay someone else the normal costs involved with creating and servicing a web site.

Compensation

First things first. What can you earn? Literally as much as you want. With us, you are a commission only sales person working as an independent contractor. That means that you only get paid when we get paid and you determine when you want, where, how, and how much you want to work to get paid.

We pay a 50% commission on collected fees. By reading the Client contract you will see that there is an initial $100 collected at the time of signing. You will receive $50 of that as a commission. When the Client pays the $100 balance you will receive the next $50. No taxes, Medicare, unemployment insurance, workers’ compensation, health insurance or retirement is taken out. You get it all. After all, you are considered self employed and are responsible for all those things yourself at the end of the year. To be on the safe side do what most smart people do. Take about 20% of what you receive and put it into a secure saving account you NEVER TOUCH until tax time. Then you’ll have the money to pay any taxes, etc. the government may require. After all, that’s what normal employees do. Except they have the government take it and keep it with no interest payment until tax time and then they ask for whatever is left over back as a refund or pay a little extra if necessary.

Residual Income. (Oh! The golden sound of money forever!!) In sales this is a rarity. In fact, you may talk to many sales people before you find one that understands what it is. It’s simple. You do the work one time and get paid over and over again forever for it. It’s like owning an apartment building. Even when it’s paid off you still get income from it.

Why do we do this? Because I’ve been a salesperson for many, many years (even as a doctor in practice, sales was a big part of getting paid). I believe in giving what I would expect to receive. I’m not greedy, but I won’t give away the farm. You will have to work, but you can be well compensated without being the best and working the hardest. Just stick with it and you’ll make more and more.

Here’s how it works. When you do the initial sale for $200 you end up getting paid $100. If you did 10 that month, that’s $1,000 you make that month. Each month you do the same thing and make $1,000. When month 13 rolls around and the people that signed up a year ago renew and pay their $200 again you get the a residual 10% commission ($10) again. You still do the same 10 new contracts per month for the first $1,000 but you now get an additional $100 from the one year old clients that renew. Now you’re getting $1,100 each month for continuing the same work each month. At the beginning of the third year you begin getting $1200 per month for the same 10 new contracts per month.

There is a catch. You have to continue getting new sales at a minimum basis to receive the residual income. It doesn’t take as many as normal and is now computed per three month quarter, but if you don’t, you lose it all and have to start all over again. Please read the Independent Contractor Agreement.

How much can you make? That depends on your statistics. Let’s say you have to talk to 100 businesses to get 10 to sign up. If it takes an average of 30 minutes to do a full sign up plus 10 minutes average to go to and talk to non-buyers you have the following formula. Total minutes = (90 x 10 minutes) + (10 x 30 minutes). That works out to 900 + 300 = 1200 minutes / 60 minutes = 20 hours. If you make $1,000 from those 10 sales you just made $1,000 / 20 hours = $50.00 per hour. However, what happens if you fine tune your efforts and manage your time better. If you cut your time to 5 minutes per non-sale and 20 minutes per sale it works out to 500 + 200 = 700 total minutes / 60 = 11.6 hours. $1,000 / 11.6 hours = $86.20 per hour. What happens if you only have to talk to 50 people for those same 10 sales. You cut your work time in half and double your income. It’s up to you how efficient you are. You get paid for your results.

By the way, the above example is between 11.6 to 20 hours (6 - 10 hours if you only have to talk to 50 people). That’s part time per week. If you work just that part time for four weeks you get $4,000 for the month. The next year the residual income would be $400 more if every one renews for a total of $4,400 for the month part time. We believe that is generous and are willing to pay that to good, honest, responsible people.

As for the residual income, all you have to do is about 2 ½ weeks worth of part time effort every three month to get the residual income.

Supervisor Overrides

Once you've learned how to sell and process orders and have completed a minimum of 20 completed Client sales you can recruit other salespeople and get a 5% override on their sales for the first 12 months of their production. This is not Multi-Level Marketing. You will be expected to generally help them get started. They will have the same contract you will have and it is only for those individual you personally promote.

Test It Out

A large part of whether you succeed or fail is your own attitude. You need to believe that what you're selling is good for the customers and worth the cost. If you're not sure do a simple test. Read everything here to understand the concept, product, and process. Without taking anything with you, go to about 10 to 20 small businesses and simply ask to manager or owner what they think of the idea and cost. You'll get a good feel for whether this is a good idea for you or not.

Work Standards

As an Independent Contractor most everything is up to you. However, you are representing our company and we are concerned about that. How should you dress? Travel? What should you carry? What language standards should you use? Personal habits concerning appearance, actions and associates?

We won’t dictate them to you. We will only tell you that it is much easier to make a sale if you look clean and neat, are sharp in your actions, don’t get known for being in the “wrong” crowd, and show respect for those you meet. Attitude is critical to success. A chip on the shoulder or a negative action or word, even if directed at yourself or others not the client, will hurt your pocket book. Show respect, cheerfulness, and intelligence and learn to listen to the client. Don’t push. Ask what they want and how they might be able to use our service and let them find what fits them the best. When you listen you will find that clients often end up selling themselves once they understand what you have for them. Sales Presentation

Really, short and simple. It’s all in about 4 questions and takes about 2 minutes.

Your sales book should be a clean fresh three ring binder.

The first page is the company title page simply to show the name. It is turned quickly to the second page which will have two pages face to face. The first (back of the company title page) will show a Google.com search for “Pizza, La Habra, CA” showing the companies that have websites and those that don’t. The other page will be the Marketing versus Presence page showing the difference in intent of web sites.

Here’s How It Goes

Hi, I’m (your name). May I speak with the manager or owner? (Once your talking to the right person go on.)

Does your company have a website? (If yes,) Thank you, I’ll be on my way. (If no,) May I take about a minute and a half to ask you a few questions?

(Show the company title page) I work for IHLPro, Inc.

(Flip to the next page) We help companies by creating individual web sites for their business in today’s market. (Point to the Marketing versus Presence page) Most people think Internet marketing is hard, time consuming, and very expensive. If that’s what someone wants, that’s true. But, most small businesses don’t want that. They do know it could help if the local people could find them easily and quickly on the Internet. They don’t want to learn how to write web sites or try to be at the top of Google. They just want something simple to give people looking online a chance to learn a little about their business so they can decide to come in. They write their website address on their business cards, flyers, put it in their ads, in the phone book, on their menus, on their receipts, etc. so people can feel relaxed and secure at home while they check out the business on line.

(Point to the Google.com search page) Here’s an example. Our company is headquartered in La Habra, California - part of Los Angeles. They did a simple search to find pizza places in La Habra. The results came back with quite a few and here was the first page. Of all those listed only 3 had a website the viewer could go to. Since the viewer was already online, where do you think they went to next to find out about the pizza place?

(Answer should be one with a website) That’s right. Now those pizza parlors aren’t trying to sell all over the Internet. All they want is to have some of their information quickly available when local people are looking for something.

Do you think it could help your business if local people could find you quickly and easily?

We create, post and manage professional quality websites for small businesses. We don’t try to push those businesses to the top of the search engines, that’s too expensive and a totally different business. The cost for the creation, posting, management and upkeep is a flat $200 per year, about 60 cents a day. There is no long term contract. You can cancel at any time. The website will have the name you want on it. And you won’t have to do a thing except choose what pictures and text will go on the web pages. We do it all for you. Do you think having a website people can go to when they’re online like (point to Google.com) these 3 pizza parlors is worth $200 a year to your business?

(If no,) Thank you for your time.
(If yes,) There is an agreement and company information that we will need to go over. The company requires a $100 non-refundable payment today for the initial work to create the website and another $100 payment due when you approve the final website. They accept checks or money orders made payable to the company. Would you like to take care of that now?

 

At this point, complete the first page of the agreement and collect the $100 minimum. It takes a significant length of time to have the client fill out the information pages. They will want to think about what they want to say. Explain the paperwork and make an appointment to come back later to review the choices and collect the information sheet. If they aren’t willing to give the $100 check now, understand that they aren’t sold yet and will probably decide against it the next time you come out. From experience we’ve learned that being courteous and mentioning this usually is enough to get a solid decision and check or end the prospect respectfully quickly. Develop the habit of NOT setting an appointment to come back later to pick up a check. Leave it by saying you will stop in the next time you are close by.

The above dialogue is important. You don’t have to memorize it and sound like a recording, but we’ve learned from many years of experience that specific words, phrases, questions, and timing can be extremely important in getting to a “Yes.” The best way to do this is to absolutely memorize the above dialogue until you can say it exactly without even thinking about it (kind of like humming a tune while you work or walk). Once it’s automatic, you can let your tongue run while your mind pays attention to the subtle client responses to alter your delivery, timing, add additional examples, emphasis, and more. Practice this with a friend who will change how they react each time you do it. The more you practice the easier it becomes. It can actually become fun to concentrate on watching for subtle clues and fine tuning your delivery while you let your mouth run on automatic.

Agreement and Information Pages Completion

PRINT CLEARLY!!!

Fill in the blanks for the company information. Make sure you get a phone number and email address currently used by the Client. We will not be providing email services. Print the Client name at the bottom and have then sign it. Date it, sign it, fill in the receipt portion and give then the copy. There are 3 copies. We must get the original. The first copy is for the Client. The second copy is for your records. Please keep it as long as you might want to receive residual income on this Client.

Understand a very important principle. When you collect a check initially, the return is an opportunity for the Client to change their mind or to cement their original decision. Until that final information is obtained you don’t really have a sale, only a potential one. We will not accept payment without the full paperwork. However, by getting the check on the first visit the chances are much, much higher that the Client will follow through on the second visit instead of deciding to ask for it back. Not getting a check initially makes it much more likely that you won’t get one on your second visit, either.

Leave the Information page and sample packet of selection items with them. It's best to print out as many copies as you think you may sell and use a full packet for each client. If you don't have a good quality color printer you can usually go to a fast print place like Kinko's Copy Max, Paper Select, etc. and have them print them for you. You are an independent contractor. That, also, means you are responsible for your own supplies.

We prefer to have the client print the information and not give more than space allows. The welcome statement should be something they would like to say to each customer that walks in their door. The philosophy or slogan should present their purpose in serving their customers. The detailed presentation should give enough information to entice a potential customer to come to the business or at least call for more information. The pictures can be whatever the client wants, except poor taste, illegal, disruptive, too graphic (little old ladies would faint), or attempt to display each and every item they have available. Shots that show a range of the store are far better than individual shots of individual products. The purpose is to present the ambiance, flavor, emotion, atmosphere, feel of the business and it’s products and services.

If the client has a digital camera, great! If not, you will have to use one. Have the setting set to medium size photos that would end up printing out as 3"x5" prints. You will need to name the prints and send them either by email attachment or on a disk with the agreement.

Not every business will want to provide a discount. It’s a great idea as an incentive for “shoppers” to decide to come in and does show that the online presence is working. The client should consider it a small focused cost of doing business or advertising based on actual sales. Have the client word the text as they choose and provide a picture if they want to. We always reserve the right to edit content, language, grammar and punctuation for professionalism. More importantly, the Client has the final approval before going fully online.

If the client has an ungrammatical phrase they want to use, make sure you note that. Use the codes for underlining, boldface, and italics as indicated on the form. Colors and unique fonts are NOT an option.

All the above are things you need to talk over with the Client. Make sure you read ALL their input BEFORE you leave their business. If you can't read or understand it, how do you think we will? Make sure they have made all their selections correctly. Having incomplete paperwork will only delay your getting paid. Take the time to do it right instead of the time to do it over.

 

Completing the Transaction

Once you have checked everything over and it's legible and complete send:

  1. The Website Development Agreement
  2. Information Page
  3. Graphic Selections
  4. $100 check or money order made out to IHLPro, Inc.

Send it all in to:

IHLPro, Inc.
1340 W. Lambert Rd., #84
La Habra, CA 90631

For YOUR security, you might want to send it Certified Mail. It will be tracked clear to the destination and will get a signature on delivery. This record is retained in the Post Office if you ever need it. You don't need a Return Receipt. If you send it regular mail, it's cheaper, but if lost, you will have to have the Client ask their bank if the check or money order was cashed or not, put a stop payment on it, redo all the paperwork and send it in again. You're an Independent Contractor. It's your decision.

You've read this far. That's GOOD!
It shows interest and responsibility.
Please go to our online form to send your information.
We still need the papers listed at the beginning, but
this will get us in contact with you quicker.

If you haven't sent in the online form,
please click on the link below.

Online Form